Natural Ways



Above are More Campaign Programs


To many Americans pets remain as essential to our lives as friends and family. They provide us with an unconditional love and acceptance that often escapes understanding. The health and well being of our pets is often treated with an importance that approaches the care given to our children. And research shows that people who care for pets also truly care for their environment. The WATER Foundation has blended these two leading interests into a single effective marketing campaign.

  •  Did you know that there are some foods that are great for humans, but harmful to your pets? 
  •  What's the most popular pet insect in the world? 
  •  Can you name the sweet tasting substance common in most households that every year poisons pets? 
  •  Which common animal poses the greatest threat to natural songbird populations? 
  •  What gives cats the amazing ability to always land on their feet?

Radio Station Near You

Program Philosophy

To learn the relationships between our pets and the natural environment. And to provide simple, effective ways for consumers to conserve our natural resources while saving money in the process. 

Program Delivery

CDs bi-monthly or MP-3 files bi-monthly or FTP downloads.


Program Categories

Audio Requires RealPlayer.

Click here to get it!

Frog Friendly Tips
  • Pet Trivia 
  • Pet Safety 
  • Pet Products
  • Pet Health
  • Pet History 
  • Natural Pet Treatments 
Eco-Auto Tips
Outdoor Trivia

Program Features

Year round. Six (6) to twelve (12) episodes per week (:60 and 2:30 vignettes). 
Program length includes national commercial time.


Bog Frog licensing, artwork and costumes.  Original community programs like, Operation HOP.  Posters, Ad Slicks, Website Links, Sign Kits.


Why Bog Frog


Most people know that scientists consider frogs an indicator species for the health of water. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 5 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, giving consumers a meaningful symbol to remember.  In summary, Bog Frog says "Conservation Pays!"™.

Why Radio

Like road veins across the country, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means more people hear its messages everyday. 

Why Promote Conservation?

Conservation remains one of the most important causes of our time; just as the importance of products and services to conserve resources continue to grow each year. To help capture this key market, The WATER Foundation offers a potent strategy called “Conservation Marketing™.”

By placing radio ads directly within pertinent programs on car care, messages reach specific action-oriented consumers who support this cause.  Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about.. Learn how Conservation Pays™ for your marketing plans.


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Artwork by Paul R. Kampa©2003