What: A multi-media push to recycle small rechargeable batteries. Public Radio Underwriting, commercial Network Radio spots and Internet directory advertising are available for sponsorship.

Why: To reduce pollution and health concerns caused by toxins from small batteries.

How: Network radio messages send people to Internet sites for information and directories to find places near them to recycle spent batteries.

Who: Targeted at people (aged 18-65) who use rechargeable batteries.

When: All year long in 2005. Heavy radio schedule beginning January 15, 2005 through March 1, then ongoing weekly radio spots. Internet directory services starting January 15, then ongoing.

Where: Radio spots air in 35 key DMAs across America on commercial stations. Messages also airing around the world on the largest Public Radio Network (the American Forces Radio Network). Internet: www.hopshop.net.

“The use of small rechargeable batteries is expanding exponentially with the increase in the sales of consumer electronics, computers, cell phones, tools, toys and many other devices. This increase is creating a serious potential health hazard that can be avoided by proper recycling. Please join Bog Frog in teaching consumers how they can be more Frog Friendly and make Conservation Pay at home.”

These audio samples are in MP3 format.



Program Philosophy: To provide simple, effective ways for people understand battery technology, switch to rechargeables and make sure spent batteries are recycled properly.
Program Circulation:

Reaching over 1,000,000 listeners per episode, as measured by Arbitron and the USA Military surveys. Commercial station audience delivers 222,661 adults 18+ and Public Radio audience delivers 880,000 military listeners. A "shadow" audience of over 7 million listeners exists worldwide from about 800 stations in 179 countries, but is not measured via surveys.

Program Topics:

• Tools and Do-It-Yourself batteries
• Cell Phone batteries
• Why Rechargeables: Clean Battery Sources
• Laptop and Computer batteries
• Toys and Child Safety
• Recharging Equipment Options
• Habits and Behavior


Program Airing: Year around. Six (6) to twelve (12) episodes per week (:60 and 2:30 vignettes). Program length includes national commercial time.
Marketing: Internet Directory Advertising (www.hopshop.net), Bog Frog® Licensing, Merchandise, Artwork, Costumes, Retailer/Community programs, Posters, Ad slicks, Sign kits.

Why Bog Frog?
Most people know that scientists consider frogs an indicator species for the health of the environment. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 7 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, giving consumers a meaningful symbol to remember.
Why Radio?
Like living things on planet earth, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means many more people will get your messages everyday via radio with the same investment as print or television.
Why Advertise in
Bog Frog Media?

Bog Frog is a timeless icon for conservation. Conservation remains one of the most important causes of our time; consequently, the importance of products and services to conserve resources continue to grow each year. To help capture this key market, The Bog Frog offers a potent strategy called “Conservation Marketing.”

By placing radio ads directly within pertinent programs on the outdoors, messages reach specific action-oriented consumers who support this effort. Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about.

Learn how Conservation PaysTM for your marketing plans.

Click below for more information on our radio shows.

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The Largest Syndicated Conservation Radio Network in the World
Call now for more information and a free demo CD
Phone: 1.218.764.2321 • E-mail: CLICK HERE

Copyright 2005 The WATER Foundation. All rights reserved.