Want to learn about the creatures of the deep? How about the tides, currents, or geography of the ocean? If so, the Ocean Planet radio show is the ticket. Produced in conjunction with the Smithsonian Institute the shows teach about the miracles of the sea and the importance of the ocean in all of our lives. David Winkelman and guest hosts, such as Peter Benchly, vividly portray the need to protect our planet’s most mysterious realm, the ocean.



These audio samples are in MP3 format.

 

Program Philosophy:

The Ocean Planet campaign portray the need to protect our oceans, by using more natural products and less polluting products.

If your company offers products or services that help protect the oceans by being environmentally responsible, The Ocean Planet campaign may be for you!
 

Program Delivery:

The American Forces Radio Network around the world, Commercial stations in the USA, the Internet,  Print Publications, Workshops, School and Community Programs.

 

Affiliated Stations:

The American Forces Radio Network (worldwide) and a syndicated group of commercial radio stations across America in 2005.
                                     (Sponsor messages are possible within each program ).

 

Program Topics:

Water Quality
Eco-systems
Tides and Currents
Ocean Mammals
Fish
 Birds
 Creatures of the Deep
 Products from the Sea
 Geography
Weather

Program Airing:

Year around. Up to 21 episodes per week (2 minute vignette).
Programs air every four hours, seven days per week.

 

Audience Profile: Reaches all men and women in US military. Heard by 880,000 military listeners several times daily ( measured by US Military).  Several million other people (unmeasured) listen on over 800 English speaking stations in the USA and 179 other countries.  Many other listeners tune in via short wave radios.
 
Merchandising:
Companion Internet Directory Service (www.hopshop.net), Internet Advertising, Bog Frog® licensing, artwork and costumes. Community/School programs (Operation HOP). Posters. Ad slicks. Sign kits.

Why Bog Frog?
Most people know that scientists consider frogs an indicator species for the health of the environment. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 7 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, giving consumers a meaningful symbol to remember.
Why Radio?
Like living things on planet earth, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means many more people will get your messages everyday via radio with the same investment as print or television.
Why Advertise With
Bog Frog Media?

Conservation remains one of the most important causes of our time; just as the importance of products and services to conserve resources continue to grow each year. To help capture this key market, Bog Frog Media (a division of The WATER Foundation) offers a potent strategy called “Conservation MarketingTM.”

By placing radio ads directly within pertinent programs on the outdoors, messages reach specific action-oriented consumers who support this effort. Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about.

Learn how Conservation PaysTM for your marketing plans.


The Largest Syndicated Conservation Radio Network in the World
Call now for more information and a free demo CD
Phone: 1.800.944.3764 • E-mail:CLICK HERE

Home----- Back to Services

Copyright 2005 The WATER Foundation. All rights reserved.