Helping   Goodyear Retailers Get Started with Conservation

This is a transcript of a letter from the Manager of Field Marketing Communications at Goodyear Corporate

Dear Goodyear Retailer:

Thank you for your interest in Goodyear's Eco-Auto Program; the participation kit is available free of charge by calling 800-628-5050.  Eco-Auto is a natural tie-in for Goodyear retailers because your outlets offer many services that help the environment.  Goodyear retailers can help their customers reduce pollution and save money in many ways, while building goodwill in their communities.  With the Eco-Auto Kit, you can show your customers simple ways to make their vehicles more fuel efficient and less polluting, and when they do, they'll not only be driving Eco-Autos, but they'll generate more business for you!

The Eco-Auto programs are inexpensive and turnkey; sure to catch your customer's attention and help drive sales of tires and auto service, and promote environmental disposal services.  The programs will let your community know that you care, establish a unique competitive position for your business and foster customer loyalty.

Goodyear has teamed up with The WATER Foundation (TWF), a leading conservation company who developed the Eco-Auto programs. The Eco-Auto kit includes a variety of proven components which are all Eco-Auto themed to work together to educate customers and bring them in your doors.

Eco-Auto Radio Tips, hosted by Bog FrogŪ and Max Mileage are the heart of the promotion.  The Eco-Auto Tips, sponsored in part by Goodyear, are heard on hundreds of radio stations across America.  Contact your local stations to arrange airing your spots in Eco-Auto Tips or contact TWF for current stations in your area.  These clever, practical, moneysaving tips help your customers (and you) conserve natural resources in non-controversial ways.

Why Bog Frog?  All over the earth, frog populations are suffering.  Frog problems are early warnings for us, since frogs are an indicator species for healthy ecosystems.  In other words, frogs are among the first to croak when pollution gets bad.  Bog Frog and his friends remind your customers that by practicing Eco-Auto Tips we can all help conserve our natural environment.

Contact the Goodyear Co-op Helpline,1-800-628-5050 for a new kit or for other conservation programs contact The WATER Foundation by clicking on the e-mail button below.

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