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Above are More Campaign Programs


AWARD-WINNING RADIO SERIES
Steering listeners toward simple, money-saving car care that conserves resources.
Hosted by Max MileageTM & Bog Frog®.


There are over 500 million cars traveling the world's roadways today, as automotive transportation remains the largest industry in the world.   But in the wake of it all, the natural environment tends to be overshadowed.   We all know that vehicles create pollution, but most people don’t know what to do to stop it.  Fortunately, we all can help to reduce that pollution.  And that's where Eco-Auto® comes into play.   Eco-Auto Tips educate and entertain millions of listeners during drive time radio.



Examples from ECO-AUTO Radio Series

Requires RealOne Player- Available by clicking HERE.

Outdoor Trivia® Max Mileage® Frog Friendly® Tips

Oil Recycling Program

Eco-Auto Presentation

Operation HOP Sales Flyer


 

Program Philosophy

To provide simple, effective ways to lessen environmental impact with your vehicle while saving money.
 

Program Delivery

CDs bi-monthly or MP-3 files bi-monthly.

 

Program Categories

Wise Vehicle Care for Conservation, including:
  • Tire Selection, Maintenance & Disposal
  • Less "Fuel"-ish ways
  • Tune-up Tips
  • Recycling Parts and Fluids
  • Safety and Driving Tips
  • New Technologies
 

Program Features

Year around. Six or Twelve episodes per week. programs are 2 1/2 minutes long, including commercial time. bog Frog’s Tip conclude each program.
 

Merchandising

Bog Frog licensing, artwork and costumes.  Original community programs like, Operation HOP.  Posters, Ad Slicks, Website Links, Sign Kits.

Why Bog Frog

 

Most people know that scientists consider frogs an indicator species for the health of the environment. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 5 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, giving consumers a meaningful symbol to remember. In summary, Bog Frog says "Conservation Pays".
 

Why Radio

Like road veins across the country, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means more people hear its messages everyday. 
 

Why Promote Conservation?

Conservation remains one of the most important causes of our time; just as the importance of products and services to conserve resources continue to grow each year. To help capture this key market, Bog Frog Media offers a potent strategy called “Conservation Marketing™.”

By placing radio ads directly within pertinent programs on car care, messages reach specific action-oriented consumers who support this cause.  Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about.. Learn how Conservation Pays™ for your marketing plans.