News Release: Brainerd,
MN. March 16, 2005.
Bog Frog Media
announced today the start date of its 2005 Eco-Auto Campaign. With
a mission to reduce our oil dependence while building our domestic
economy, Eco-Auto offers hundreds of proven solutions, technologies
and automotive tips that everyone can use. All drivers can benefit
from Eco-Auto but automotive-related businesses can benefit in other
ways: Increased sales of more efficient vehicles, increased service
business (as recommended in the Eco-Auto Radio Tips) and a chance
to win an expense paid guided Eco-Tour, Fishing and Golfing Vacation
to the heartland of the Minnesota Lakes area. The program starts
on March 16, 2005 and continues to February 2006.
the 12th consecutive year, the nationally syndicated Eco-Auto Tips
air daily on commercial radio stations with radio hosts Bog Frog,
Max Mileage and David Winkelman. Bog Frog, the foundations mascot
for water quality, and the other radio hosts offer these “frog
friendly” auto tips for drivers to use that save fuel, reduce
emissions, recycle waste and save money. Millions of Americans hear
these Eco-Auto Tips on radio every day. Click
here to hear a few for yourself:
BMF believes that our energy future is our choice,
not our fate. Oil dependence and pollution are problems that we
can make can go away, profitably. New jobs, new technologies and
new practices are growing from this "Eco-Auto" trend.
According to a comprehensive strategy published in 2004 by the Rocky
Mountain Institute called "Winning The Oil End Game“,
U.S. oil dependence can be eliminated by proven and attractive technologies
and practices that create wealth, enhance choice, and strengthen
The gist of the strategy
is to save half the oil America now uses through conservation steps
(like Eco-Auto tips) and then substituting more efficient, less
polluting vehicles to save the other half. The study pragmatically
proves that we can end the Oil vs Pollution game within 20 years.
Read the plan for yourself at www.oilendgame.org.
The study was co-sponsored by the Pentagon.
Starting in March 2005,
Eco-Auto Tips will be broadcast with a greater frequency than ever
before across America. They will also air on the American Forces
Radio Network, up to four times per day. So in addition to millions
of Americans listening on commercial radio stations, all people
on our military bases, ships at sea and every Department of Defense
location will hear Eco-Auto tips…something positive for our
troops to think about while they are on the front lines of our domestic
Eco-Auto Tips have been
proven to drive business for automotive makers, aftermarket products
and local service businesses that sponsor the radio tips or are
listed in the on-line Eco-Auto Directory. The national radio advertising
“meets the road” with a series of Eco-Auto in-store
merchandising and Internet services, centered around mascot Bog
Frog, designed to help dealers capture customers concerned about
conservation, as well as school programs and community action programs
proven to drive prospects to the participating stores. The enterprising
store who conducts the most creative Eco-Auto promotional program
wins the vacation. See past winners stories and details for the
2005 contest at www.bogfrog.com/presentations/ea-presentation/ea-contest-01.htm.
In-store Eco-Auto kits can be purchased by calling
218 764 2321.
Eco-Auto Tips also appear
on the companion Internet site: www.hopshop.net.
A "Green Pages" directory of related resources sends visitors
to participating businesses in their area via a zip code locator
service. Companies can sponsor Eco-Auto Radio Tips nationally, regionally
or locally and they can be listed and/or advertised at the website.
Call Bog Frog Media at 218 764 2321. For radio advertising,
For Internet advertising,
- - Radio Samples
©2005 The WATER Foundation.
Bog Frog is a trademark of The WATER Foundation. All rights reserved.