GOODYEAR
ECO-AUTO® CONTEST WINNER ANNOUNCED
- If You Want to be Green,
Retread!-
T.R. Storms Jr. from Johnny Wheels in Corbin, Kentucky has jumped
in the water with conservation. Johnny Wheels has become a leader
in their community and increased their service business and sales
by offering to recycle waste oil, antifreeze, tires and other Eco-Auto-type
services at their three stores.
By helping several large commercial trucking companies with tire
disposal
(recycling), they stopped a great deal of landfill pollution and doubled
their sales of truck tire retreads during fourth quarter 1998. "If
you want to be green, retread!" is one of the educational advertisements
their business sponsors in their community. The areas favorite radio
station WCTT-FM, carries Johnny Wheels ads in the Eco-Auto Tips radio
series (from The WATER Foundation), which not only teach listeners
about how conservation can save them money on their vehicles, but
also the unique services and convenient locations Goodyear stores
offer on behalf of the environment.
"At Johnny Wheels, we practice what we preach because we’re
on the
water three days a week!" says owner T.R. Storms, who is a member
of the local BASS club. "Everyone affects the water whether we
realize it or not, because the pollution we generate eventually goes
into the water somewhere. Exhaust fumes rain down from the sky, auto
fluids run into the sewer and landfills eventually get full. More
consumers are into conservation at a basic level than we realized,
so we gave them several ways to help their environment by Reducing,
Reusing, Recycling
and Retreading at our stores. We also worked with the local schools,
hosting Eco-Auto Tips classroom segments, Bog Frog coloring contests,
and conservation "clue cards" were handed out which are
designed to bring people back into the stores for free merchandise
or service. The results were excellent! Our community is a better
place and our customers are showing their appreciation with their
wallets!"
Conservation Pays!™ is the slogan of The WATER Foundation’s
Eco-Auto programs that Goodyear sponsors hundreds of radio stations
across America, as well as provides for Goodyear dealers in a free
Eco-Auto kit by calling the co-op Hotline number (800 628 5050).
By definition, an ECO-AUTO is
a fuel efficient vehicle in good working order. Through preventive
maintenance, proper tire selection, inflation, balancing, regular
tune-ups, swift attention to problems and recycling of its fluids
and parts, Eco-Autos will last longer, run cleaner and save their
owners money.
For 1999, Goodyear has created a captivating new Eco-Auto poster
for retailer showroom areas, as part of the free kit.
Cause-Related Marketing
is Leading the Way
According to David Winkelman, President of The WATER Foundation and
creator of the Eco-Auto program, "This type of cause-related
marketing is leading the way for automotive businesses to be more
responsible and successful in the 21st century. Goodyear
dealers are in an excellent position to increase their profits from
conservation services for their customers and in their
own operations. Why wait until you are legally required to provide
these services? By leading the way for conservation now, you deserve
greater profits and research has shown that your community will reward
you in many ways!" The WATER Foundation offers more good conservation
information on its web site "www.bogfrog.com".
Hundreds of Goodyear dealers started Eco-Auto programs in 1998 and
have learned that conservation pays in many ways. For Johnny Wheels,
conservation paid off by winning an expense paid vacation to the beautiful
Brainerd Lakes area of Minnesota, fishing and golfing with noted celebrity
outdoorsman, Babe Winkelman, David’s brother. Babe will be guiding
two people from Johnny Wheels sometime in 1999, as well as the lucky
Goodyear District Sales Manager for their territory, Dave Drown, who
gets to enjoy the vacation time too. And after they catch as many
fish as they want, Babe will share some of his other favorite holes
with the winners, on the areas 28 golf courses.
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