News Release: Brainerd, MN January 3, 2005.
Bog Frog Media announced today the release of their 2005 Small Battery
Recycling Campaign. With radio announcements and Internet education
starting to be published on January 16th, Bog Frog and his friends
will be directing people to the www.hopshop.net site to learn to
identify rechargeable batteries and where they can recycle them
for free at locations near them!
Bog Frog is a conservation spokesphibian who has been croaking
out Frog Friendly Tips on radio stations across America since 1989.
The goal of the battery campaign is to feature Bog Frog as a cheerful
reminder for consumers to recycle spent batteries, not just throw
them "away". There is no "away" on our small
planet for toxins like cadmium or mercury. In 2005, Bog Frog’s
messages will also air on the American Forces Radio Network around
the world on 800 stations in 179 countries, all Military locations
and eleven bands of short wave radio
Rechargeable batteries reduce pollution over their non-rechargeable
competitors because they can be re-used up to 1000 times. Some portable
rechargeable batteries, however, can contain significant amounts
of toxins that can poison humans, wildlife and eco-systems. Research
shows that most people are not aware of what type of batteries their
tools, phones, toys, computers or other electronic devices contain.
The use of small batteries is increasing rapidly as the consumer
electronics industry grows. Bog Frog’s work is to educate
people about small batteries and then direct them to locations near
them for recycling spent batteries. While there are several options
to dispose of spent batteries, the simplest is to use the free collection
box system provided by the Rechargeable Battery Recycling Corporation.
The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit,
public service organization dedicated to rechargeable battery and
cell phone recycling. There are over 30,000 retail and community
collection locations that participate in RBRC’s cell phone
and rechargeable battery recycling program. RBRC is funded by more
than 300 manufacturers and marketers of portable rechargeable batteries
and products. RBRC’s public education campaign and recycling
program is the result of the rechargeable power industry’s
commitment to conserve natural resources and prevent cell phones
and rechargeable batteries from entering the solid waste stream.
Cell phones collected through the Call2Recycle™ program will
be recycled or refurbished and resold when possible with a portion
of the proceeds benefiting select charities. Contributions or gifts
to RBRC are not tax deductible. For more information, call 1-877-2-RECYCLE
or visit www.call2recycle.org.
The Bog Frog Media, (a division of The WATER Foundation Inc), has
been producing and syndicating conservation media across America
since 1986 and around the world since 1994. Touting the slogan that
Conservation Pays®, Bog Frog's educational tips reach over 10,000,000
listeners per week on radio and over 30,000 hits per month to his
website, www.hopshop.net. Conservation actually does pay in many
ways for people who practice Bog Frog's tips on Recycling, Wind
Power, Geothermal, Solar Power, SMARTwater®, Eco-Auto and Natural
There are availabilities for only two title sponsors in Bog Frog's
Small Battery Recycling campaign, but many companies can place radio
ads or Internet ads in various media surrounding the Battery Recycling
program. Contact us at 218 764 2321. See below for additional information
on the program.